MEET SNAPPY
SNAPPY is an electronic device designed to wonder in an indoor space and arouse your dog into playing and chasing it around the house.
It can run, hide, tease, bounce and spin with your dog and by doing that, giving him a chance to release both his physical and mental energy.
RESEARCH
The evolution of men and dogs
Dogs have evolved from wolves which makes them social beings, they hunt together and live together. Their enhanced hearing ability and hunting skills made them useful to man.
In the next segment in history, dogs had a purpose, they were given actual jobs, such as hunting or guarding property.
These jobs were in direct contact with their natural drives.
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But these days, our dogs have evolved into pets, deprived of their purpose, they have turned into unemployed, bored animals set to live in small modern life apartments.
A dog sees its family as his new pack, only this pack also goes out to work, and dogs do not understand the meaning of day jobs, so each time they close the door, these dogs feel abandoned. These lonely dogs may develop different kinds of anxieties, phobias and even OCD.
US PET CARE INDUSTRY
At a glance
62B
US pet market (42% of global) is estimated at 62.75 Billion dollars
70-80
million dogs in US dog pet market alone
89.7m
million dogs lives in households in the United States as pets.
37-47%
of all households in the US own a dog
4%
New dogs ownership continues to expand at nearly 4% per year
ECOSYSTEM
Physical aspect
SNAPPY is a combination of a motorized core and a variety of skins that attaches to the core.
The core is equipped with different sensors that allows it to act as a living creature, once the core senses the dog approaching it would start moving and its light sensor will allow it to hide or create breaks between playing sessions.
In order to avoid monotonic behavior, customers can switch between a selection of skins that are set to diverse the characteristics of each playing session and stimulate different dog drives. these replaceable skins allows dogs to chew, tear and damage.
Just as they should.
ECOSYSTEM
Digital aspect
During the playing session, the core gathers data regarding the dog's interest and activity while the owner is away,
how long did he play? And what type of skin he likes best?
this allows us to help the customer choose the right type of skins that suits his dog's natural drives and also notify him of any unusual behavior.
shop for skins
monitor dog’s activity
analize playing patternS
chat with our team of experts
online real-time playing sessions
WIREFRAMES
FINAL DESIGN
Selected screens
UNDER THE HOOD
Logo design process in a nutshell
#FCBC5E
#363636
UNDER THE HOOD
3D Visual identity design process
01
Thinking out-laud
This is me thinking out-laud, seeking opportunities.
Quick, simplified lines, pen on paper.
SNAPPARAZZI
Press Coverage
tve spain
ACT design accelerator - מתוך יוצרים
efifo magazine
creative economy
summit
