(acquired by walmart)
B2B FASHION MANAGEMENT PLATFORM
The company provides virtual solutions that enable users to see themselves in any item of clothing found on line.
This allows online shoppers to embrace diversity and switch the model they see on their product page by filtering between countless models.
OBJECTIVE
Creating a one-stop-shop system that combines all of Zeekit’s products and services under one interface, including cloths uploading page, models selection page, background selection page, outfits management page, marketing tools interface, a styling page interface and a main dashboard that reflects all brand activities, marketing campaigns, statistics and more.
ROLE
UX specification and design, UI design for the styling page interface and the entire platform system.
CHALLENGE
1
Creating a friendly and easy to use user flow from brand materials to final outcome.
2
Fluidic team based work sessions, allowing multiple roles in a certain project, and custom dashboards and restrictions for different types of team members.
3
Creating different user journeys for demo users (including tutorials), first time users and ongoing users.
4
Creating a system for all brand types and sizes, from boutique brands to industry leading companies.
MARKET OVERVIEW
$545B
E Commerce fashion industry worldwide revenue.
72%
Fashion preference-based return reasons.
12-14M
Ecommerce sites in the world.
50%
Cost of online return rates.
75%
Of consumers prefer brands to personalise messaging, offers, and experiences.
42%
Of US online shoppers have returned an item they bought online in the last six months.
PLATFORM MAP
Working on such a large scale project, I realised that my entire work space should be rendered as a massive wire frame and this is what it looked like
LIVE FLOWS
NEW STYLING PROJECT FLOW
Carrousel banners refers user to try different services, while hover state shows examples of project's final outcome.
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an easy and intuitive flow for starting new projects and managing resources.
SELECTED SCREENS
